Job Title: Marketing Specialist
Location: Various Locations (India)
Department: Marketing
Company: Tata Motors

Job Overview:

Tata Motors is seeking an enthusiastic and creative Marketing Specialist to join our dynamic team. This position is open to freshers with a passion for marketing and branding, offering a great opportunity to gain hands-on experience in the automotive industry. The Marketing Specialist will assist in the development and execution of marketing strategies and campaigns, aiming to enhance brand visibility and customer engagement.

Key Responsibilities:

• Assist in the development and execution of marketing strategies, including digital, print, and social media campaigns.
• Conduct market research to understand customer preferences, market trends, and competitor activities.
• Collaborate with internal teams (such as sales and product development) to align marketing activities with business objectives.
• Help organize promotional events, exhibitions, and product launches to boost brand awareness.
• Support the creation of marketing content, including brochures, emails, social media posts, and website updates.
• Track and analyze the performance of marketing campaigns using tools like Google Analytics, providing insights for improvements.
• Maintain up-to-date knowledge of Tata Motors’ product offerings and stay informed about the latest marketing trends.
• Assist in managing the company’s social media platforms and engaging with the online community.
• Collaborate with external agencies and vendors to ensure the timely and successful execution of campaigns.

Qualifications and Skills:

• Educational Background: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Freshers are welcome to apply. Prior internships or project experience in marketing will be a plus.
• Skills Required:
  • Strong communication and interpersonal skills.
  • Basic understanding of marketing principles and digital marketing channels.
  • Creativity and an eye for detail in designing campaigns and content.
  • Proficiency in using MS Office (Excel, PowerPoint) and basic graphic design tools (e.g., Canva or Adobe).
  • Familiarity with social media platforms and digital marketing tools (Google Analytics, social media management tools).
  • Ability to work independently and as part of a team.
  • Strong organizational skills with the ability to handle multiple projects simultaneously.

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Additional Information:

• Work Hours: Full-time position with flexible hours as per project needs.
• Benefits: Competitive salary, health benefits, employee discounts, and opportunities for career development.
• Application Process: Interested candidates should apply through the Tata Motors Careers portal by submitting their resume and cover letter. Selected candidates will be invited for interviews and assessments.